SEO & Google Analytics

by Nicolas Frichot

SEO (Search Engine Optimization) is used to optimize contents of a website to improve visibility and ranking in search engines. Google Analytics, on its side is used to get insights about website traffic and user behavior.

For SEO, we use keyword optimization in blog posts to enhance visibility and indexing by search engines. We can also improve the structure and provide a XML Sitemap (which we did for this blog) to further enhance this process. 

With Google Analytics, we are able to track website traffic sources, analyze user behavior on specific pages and consequently adapt our web communication strategy.

Benefits :

SEO

• Increased online visibility
• Higher rankings in search engine results

Google Analytics

• Informed decision-making based on user data
• Understanding audience behavior for targeted improvements

Challenges : For SEO, sometimes we are seen to be sacrificing content quality to include additional keywords for proper indexing. Also the indexing algorithm is complex and constantly changing that enhancing the SEO becomes a full-time job, by itself.

Google Analytics is so comprehensive that there is a lot to learn, hence contributing to the learning curve. 

Personal Reflection : If I had chosen to mention those 2 tools instead of many others, it is because of their huge potentiality in the education sector. A genius use of SEO and Google Analytics can take an average website to a national or worldwide one, should the content be appealing. 

Links to Yoast SEO and Google Analytics :